Blog

Exhibiting at the Farnborough International Airshow?

FIA 2018 is upon us. There is little more than four months remaining until the show.

Tagged Trade Exhibitions, Exhibiting, Marketing, public relations, PR at Exhibitions, Guide to Exhibiting, Tips for Exhibitors, Exhbition Advice; Posted 7 years ago by Adrian Maguire

Getting the Most Out of Pictures for PR and Marketing

Having great pictures for PR and marketing is vital and this blog is about increasing the chances of improving your supply of useable pictures.

Tagged PR, public relations, Photography, Images, pictures, photographs, Marketing; Posted 7 years ago by Adrian Maguire

New General Data Protection Regulations – GDPR

Effective from May 2018, the GDPR is a new framework for data protection that replaces current UK and EU regulations.

Tagged Data Protection, GDPR, security, Marketing, public relations; Posted 7 years ago by Kevin Ainsworth

Use Video to Market Your Business

The importance of video is growing rapidly. Smart phones, tablets, SmartTVs, live web streaming, in-car/in-flight entertainment, wearables, virtual reality, gaming – the list goes on, all driving an insatiable demand...

Tagged video, content marketing, public relations, PR, B2B, b2c; Posted 7 years ago by Adrian Maguire

Save Money by Managing Your Digital Media and Marketing Assets

A time consuming aspect of providing PR services to engineering, construction and technology companies, is the sourcing of high quality visuals – graphics, photographs, video and so on.

Tagged professional photography, video production, pictures, photographs, graphics, graphic design, visuals, diagrams, cad, Marketing, public relations; Posted 7 years ago by Adrian Maguire

Ainsworth Maguire Relocation - Back to Our Roots

The start of July has been exceedingly busy relocating Ainsworth Maguire from Rawtenstall to Bury, where Kevin Ainsworth originally founded the business in 1985 under the name Marketing Workshop.

Tagged relocation, kevin ainsworth, office move, new premises, public relations, PR; Posted 7 years ago by Adrian Maguire

Earning Attention: A Vital Element in B2B PR and Marketing

No business operates in a vacuum. Whatever you do, you have to share your story with others to build understanding, dialogue and the trust that sustains business relationships.

Tagged B2B, PR, Marketing, Media Outreach, public relations, Press Releases, Feature Articles, Story Telling; Posted 8 years ago by Kevin Ainsworth

Let’s Make Empty Web Sites Obsolete

If ‘content is king’ why are there so many content-poor web sites out there? These sites often look attractive, they have the right structure so they are easy to understand...

Tagged content creation, web content, web design, designing web sites, PR, public relations; Posted 8 years ago by Kevin Ainsworth

Trump - Truth - Fact - Fiction and Fake News

Most of us get our news from established and, in general, trusted media. Though these outlets are not perfect they are usually staffed by professionals who want to get as...

Tagged Donald Trump, Social Media, Fake News, PR, public relations; Posted 8 years ago by Kevin Ainsworth & Adrian Maguire

Using White Papers in Business to Business Technical Public Relations

In the contest of ideas, you need white papers in your armoury. Historically, white papers were used by government to pilot new ideas and encourage public debate and contributions before legislation.

Tagged White Papers, B2B, public relations, PR, Marketing, Promotion, Technical PR; Posted 8 years ago by Kevin Ainsworth